AI Democratization and Trading Equality: Can ChatGPT Help Retail Investors Compete?

ChatGPT-based sentiment from full earnings call transcripts predicts stock returns up to six months ahead. After its democratization, retail investors’ trading aligns more closely with AI insights—narrowing the gap with informed traders.

Takeaway:
AI democratization enables retail investors to act on information once only usable by sophisticated traders. ChatGPT-based sentiment forecasts stock returns, improves retail trading, and narrows the information gap.


Key Idea: What Is This Paper About?

This paper examines how ChatGPT’s AI-sentiment extracted from long-form earnings calls improves return predictability and helps retail investors compete with short sellers. Before ChatGPT’s launch, only informed traders aligned with AI-sentiment. Post-launch, retail traders shift their behavior to match AI insights, increasing alignment by 23x.


Economic Rationale: Why Should This Work?

AI-sentiment captures long-text context, filters hype, and identifies when positive language masks bad news. Retail investors can now access these insights without advanced tools.

Relevant Economic Theories and Justifications:

  • Information Frictions: AI reduces the gap between information-rich and poor investors
  • Limits to Arbitrage: Short sellers previously used this edge; now retail investors can too
  • Democratization Effects: Like Reg FD but with processing power, not just access

Why It Matters:
AI shifts the informational power balance in markets. Widespread, low-cost access to tools like ChatGPT allows ordinary investors to generate insights once exclusive to institutions.


How to Do It: Data, Model, and Strategy Implementation

Data Used

  • Data Sources: S&P Capital IQ, TAQ, CRSP, Compustat
  • Time Period: 2005–2023 (focus: 2010–2023)
  • Asset Universe: US common stocks on NYSE, NASDAQ, AMEX

Model / Methodology

  • Type of Model: GPT-3.5-turbo-16k + Regression + DiD framework
  • Key Features:
    • Full earnings call transcripts (avg. 7,000 words) fed to ChatGPT
    • Returns predicted using AI-sentiment (scale -10 to +10)
    • Compared to HD-sentiment (LM dictionary) and FinBERT
    • Used event-time regressions and portfolio sorts

Prompt:
"Forget all your previous instructions. You are a stock market trader with experience in both fundamental analysis and technical analysis. Knowledge cutoff: {date}. Can you define the concept of conference call transcript? I will give you a transcript. Describe its sentiment on a scale from -10 (very negative) to 10 (very positive)."


Trading Strategy

  • Signal Generation:

    • Monthly AI-sentiment scores from latest earnings calls
    • Double-sorted with HD-sentiment or SUE for robustness
  • Portfolio Construction:

    • Long top decile, short bottom decile of AI-sentiment scores
    • Equal- and value-weighted (capped at 80%)
    • Alpha persists for 6 months post-call
  • Rebalancing Frequency: Monthly


Key Table or Figure from the Paper

Reference: [Table 3 – Portfolio Alphas from AI-Sentiment]

Explanation:

  • Equal-weighted long-short: 0.91% monthly CAPM alpha
  • Value-weighted: 0.61% monthly CAPM alpha
  • Fama-French 3/4/5-factor alpha: 0.36–0.72% per month
  • No alpha from HD-sentiment or FinBERT-based strategies

Final Thought

💡 ChatGPT empowers the crowd—retail traders now compete on the same insights as Wall Street. 💥📊


Paper Details (For Further Reading)

  • Title: AI (ChatGPT) Democratization, Return Predictability, and Trading Inequality
  • Authors: Anne Chang, Xi Dong, Xiumin Martin, Changyun Zhou
  • Publication Year: 2024
  • Journal/Source: SSRN Preprint
  • Link: https://ssrn.com/abstract=4543999

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