Pervasive Underreaction: Trading Firm News with High-Frequency Edge

This paper finds that stocks underreact to firm-specific news—prices continue to drift in the news direction for days. A strategy based on high-frequency news returns earns over 3% per month and remains profitable after trading costs.

💡 Takeaway:
News momentum is strong and persistent. Trading on recent firm-specific news generates robust profits, especially using high-frequency data.


Key Idea: What Is This Paper About?

The paper decomposes daily returns into news-driven and non-news-driven components using 15-minute and overnight returns. It finds a strong, persistent drift following firm-specific news, consistent with underreaction. A simple trading strategy buying firms with high news returns and shorting those with low news returns generates abnormally high returns.


Economic Rationale: Why Should This Work?

📌 Relevant Economic Theories and Justifications:

  • Investor Inattention: When attention is distracted (e.g., Fridays, macro uncertainty), underreaction is stronger.
  • Analyst Delays: Analysts adjust forecasts slowly and partially, reinforcing price drifts.
  • Sticky Beliefs: Forecast revisions lag news, creating prolonged adjustment.
  • Underreaction, Not Overreaction: No reversal even after a year; it's true drift.

📌 Why It Matters:
This evidence challenges the belief in full price efficiency and shows how news-processing frictions and behavioral biases create predictable return patterns.


Data, Model, and Strategy Implementation

Data Used

  • Period: 2000–2012 (main), 2013–2019 (out-of-sample)
  • News Source: RavenPack (Dow Jones Newswire)
  • Returns: Intraday (15-min) + Overnight (from TAQ)
  • Other Data: CRSP, Compustat, IBES (analyst forecasts)

Model / Methodology

  • Return Decomposition:
    • Identify return intervals with firm news
    • Define “news return” vs “non-news return”
  • Portfolio Construction:
    • Each day at 4 p.m., sort by same-day news return
    • Long top decile, short bottom decile
    • Hold for 1 week with overlapping positions
  • Event Study & Regression:
    • Cumulative returns by decile
    • Fama-MacBeth regressions with controls
    • Robustness: mid-quote returns, characteristic-adjusted returns, out-of-sample

Trading Strategy (News Momentum Strategy)

  • Signal Generation:
    • Use same-day intraday and overnight return triggered by firm news
  • Execution:
    • Enter trades at 4 p.m. market close
    • Hold for 5 days (exit at next week’s close)
    • Overlapping rebalance (20% daily turnover)
  • Risk & Cost Control:
    • Filter by price ($1+ or $5+)
    • Estimate trading cost via proportional effective spread (~18–20 bps)
    • Return robust after transaction and short-sale costs

Key Table or Figure from the Paper

📌 Explanation:

  • The figure plots cumulative returns of long-short portfolios based on news returns and non-news returns over 252 trading days after portfolio formation.
  • The news-based strategy shows a clear and consistent upward drift with no reversal for over a year, highlighting sustained underreaction.
  • In contrast, the non-news-based strategy quickly reverses, confirming the pattern is unique to firm-specific news.
  • The return spread between top and bottom decile portfolios persists and grows over time—solid visual evidence of the news momentum effect.

Final Thought

💡 The market reads headlines—but not fast enough. High-frequency news creates a durable alpha. 🚀


Paper Details (For Further Reading)

  • Title: Pervasive Underreaction: Evidence from High-Frequency Data
  • Authors: Hao Jiang, Sophia Zhengzi Li, Hao Wang
  • Publication Year: 2020
  • Journal/Source: Journal of Financial Economics
  • Link: https://ssrn.com/abstract=2679614

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